When you own an online store, repeat customers can make all the difference in whether or not you are successful. In order to make sure that your customers are coming back to you time and time again, there are a number of things that you can do. One particularly effective strategy is to print inserts that you can include in your packaging and place them with your products when you ship them to your customers. These inserts can be any number of things that encourage your customer to purchase from you again. The results can be incredible for a small and inexpensive insert that can be printed for next to nothing.
1. Coupons. One of the more beneficial things that you can put into your packaging is a coupon insert. A small coupon that has a discount on another product that you provide will allow your customers to come back to you in the future. These coupons can even be customized based on what your customer has previously purchased. For example, if your customer just purchased some hiking boots from your site, you may want to include a coupon for some socks that are comfortable for hiking. This small targeted insert will be able to generate more revenue for you.
2. Thank You Notes. Another insert that you can print and put into your packaging would be a thank you note to your customer. When a customer feels valued and that you truly appreciate their business, they are more likely to come back and purchase your products in the future. A simple note that states your customer's name, what they purchased, and how grateful you are for their business can pay back dividends in a big way.
3. Surveys. Another valuable insert that you can print and include in your packaging would be surveys. Questions like how your company is doing, what products should be added, and how satisfied your customers are can provide you with valuable feedback. Perhaps the insert is a postcard that can simply be mailed back or perhaps it is just a link to a website where the survey can be taken. Either way, you can provide a reward to the customer for taking the survey and get valuable feedback to help grow your customer base.
These are just a few of the ways that you can print an insert, place it in your packaging, and continue to retain and gain loyal customers.
For more information about these printed inserts, contact a local company like Flottman Company.
