Own A Business? Why All Of Your Correspondence Should Be In Color Copy

When you're sending out coupons or brochures to current or potential customers, you're likely looking to get as many copies as possible for the lowest price.  Because of this, you may not see the harm in using black and white copy, since it is often more affordable than color copy.  However, the purpose of the prints is to gain a larger clientele, and using color copy may be the key to helping you do it.  Learning more about the benefits of color copy will help you see why all of your business correspondence should be in color.

Color Helps To Establish Your Brand

Branding is one of the most important parts of running a successful business.  Your customers should be able to make out your brand very quickly so they can select it above all of the rest.

That's why it's such a good idea to use color when you're sending out correspondence.  Studies have shown that color increases brand recognition by up to eighty percent.  If you select a set of colors and use the same hues each time you send out your mailings, you gradually build up the brand in the minds of patrons.  They'll be able to walk into a store and immediately pick out your products simply because they recognize the colors that you've used on the correspondence you've sent out.

In comparison, black and white copy may seem more generic and can fail to establish a recognizable brand for your business.

Colorful Copy May Influence Customers To Buy

Another reason why you should always use color in your correspondence is because it may subtly influence customers to buy.

Color psychology studies the effects that color has on the mind.  For example, blue is said to have a tranquil effect, while red can sometimes act as a stimulant.  Therefore, if you're having a huge clearance sale and need to move inventory, you may want to send out correspondence that uses a lot of the color red.  It could create the urgency you need to influence customers to get into the store and clear those shelves.

Conversely, if you want to convey a sense of calmness and stability, blue may be the way to go.  It shows customers that you plan on being that dependable company that is there when needed.

Switching to color copy could prove to be one of the best business decisions you ever made.  Start using color copy for your correspondence right away so you can enjoy these benefits and more. To learn more, visit a website like http://www.niteowlprintshop.com

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Picking Your Printing Battles

Have you ever thought about how much time you spend troubleshooting your printer? Although it might seem like a good idea to service your own equipment, the fact of the matter is that it is important to choose your printing battles wisely. For example, you might be able to avoid trouble by identifying a worn roller before it starts causing printer jams. Use this blog to learn more about printers and how they work, so that you can spend your time on more important things. You never know--this simple information might even extend the life of your printers and ink cartridges.


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